V. Trip Marketing & Recruitment

Timeline: 6+ months out

Spread the Message

As a Trip Leader, you play a crucial role in recruiting participants to ensure the trip reaches its minimum requirement, which is vital for the profitability of both Trek Relief and the beneficiary community.

Refer to our organizational Marketing Guidelines on how to best represent Trek Relief.

Here are effective strategies to enhance your recruitment efforts:

1. Social Media Engagement

• Create a Facebook Event: Set up an event under the Trek Relief Facebook Page.

• Posts: Work with our Marketing Specialist to create two posts per week.

• Content Access: Utilize our Google Photos albums for past content.

• Effective Tactics: Engage with engaging stories, flyers, and events. Design shareable content.

• Channels: Use your personal social media account and Trek Relief’s official channels.

2. Personalized Communication

• Direct Outreach: Personally invite friends and family, focusing on reunion trips for effectiveness.

3. Community Engagement

• Events: Host or join events to share experiences and invite participants.

• Partnerships: Collaborate with local groups, universities, and community centers.

4. Collaborations and Partnerships

• Educational: Partner with educational institutions.

• Corporate: Engage with companies for CSR or team trips.

5. Promotional Materials

• Distribution: Work with the Program Director and/or Marketing Team to create strategic marketing materials, such as print flyers for posting in locales, social media calendars, etc.

  • Join our Canva Team with your TR email to design flyers, graphics, and posts using our built-in brand kit.